Business of Design
Fall 2010
Open to the Trade Only
The Business of Design features lectures and programs by industry leaders, editors from national publications and informative panel discussions throughout the Fall. Feature programs begin at 11a.m. with a luncheon following.
October 12, 2010 at 11a.m.
Jody Seivert - “Powerful Partnerships”
MARKETING- Filling Your Project Pipeline
- Calling projects that are stalled
- Calling past clients
- Asking for referrals and testimonials
- Using your Web site / portfolio to show your skills and pre-qualify your leads
2. SELLING – Closing Quotes and Proposal
- Incoming / Intake Question
- Building projects
- Determining end user buying process
- Managing the ‘discount’ conversation
- Getting commitments to close NOW.
3. PARTNERING – Building Business with Showrooms
November 2, 2010 at 11a.m.
Lloyd Princeton
Lloyd Princeton's presentation addressed the most effective ways to position your brand for work in any market that you desire. Learn from global examples of unique ways to find clients and to explore different ways to use your talents in this industry. Stay fresh and engaged in the world of interior design and come prepared to ask questions! Princeton also signed copies of his book “Marketing Interior Design.''
November 18, 2010 at 11a.m.
Alexa Hampton
Alexa Hampton will discuss her new book, "Decades of Design with Mark Hampton," The Hampton's Apartments through the 60s, 70s, 80s and 90s, various projects that Hampton has worked on and will end with her current project.
December 7, 2010 at 11a.m.
Editor-in-Chief of Elle Décor Margaret Russell